lemlistThe only platform you need for outbound
vs
OutplayThe all-in-one sales stack for new-age teams.
Comparison · Sales Engagement · weekly run Nov 3
lemlist vs Outplay
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
lemlist is the stronger AI pick in Sales Engagement: it has a visibility score of 12.9 versus 0.7 for Outplay.
Choose lemlist if…
- You want the brand AI engines rank higher (12.9 vs 0.7)
- AI answers describe it more positively (34% vs 0% positive)
- You need GDPR or CCPA coverage
- Strong cold email deliverability
Choose Outplay if…
- You want a free plan to start
- transparent pricing
AI visibility side by side
Latest weekly run · Nov 3
| Metric | lemlist | Outplay |
|---|---|---|
| Visibility score | 12.9% | 0.7% |
| Change vs last week | down−1% | up+0.7% |
| Rank in Sales Engagement | #7 | #39 |
| Share of voice | 3.8% | 0.1% |
| Mentions this run | 25 | 1 |
| Positive in AI answers | 34% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
lemlist −1pp · Outplay +0.7pp over 1 weekly runs.
Engine by engine
lemlist leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
lemlistOutplay
Head to head in AI answers
0 engine answers name both brands
0lemlist ranked higher
0Outplay ranked higher
Features, pricing & fit
| Dimension | lemlist | Outplay |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $69 per seat / mo | Free; paid from $39 per seat / mo |
| Free plan | No · 14-day trial | Yes |
| Integrations | 58+ | — |
| Compliance | SOC 2 Type II, GDPR, CCPA | SOC 2 Type II |
| Support | In-app live support, 1:1 onboarding sessions, Dedicated account manager (Enterprise), Priority support (Enterprise) | Chat support, Dedicated success manager (Enterprise plan) |
| Founded | 2018 | 2019 |
| Headquarters | Paris, France | Wilmington, Delaware, US |
| Employees | — | 51–200 |
| Funding | Secondary growth equity (Expedition Growth Capital, shares bought from existing shareholders) | Majority stake acquired by JungleWorks · $9M raised |
| Best for | Sales and growth teams running outbound, from solo founders and agencies to scaling sales teams | Sales teams of all sizes, especially growing SMBs that want enterprise-level sales engagement at a lower price. |
Plans side by side
lemlist
Email$69month (unlimited users, 50,000 emails/mo); $55/month billed yearly
Multichannel$109user / month; $87/user/month billed yearly
EnterpriseCustomcustom
Outplay
Free Forever$0free forever
Starter$39month, billed annually
Growth$89user per month, billed annually
Enterprise$139user per month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
lemlist
- Strong cold email deliverability
- Personalized outbound and multichannel campaigns
- Free trial available
- Good value for multichannel outbound
- Intuitive interface with high user ratings
- More focused on outbound email than complete sales-process management
Outplay
- transparent pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “lemlist vs Outplay”, https://slateindex.ai/compare/lemlist-vs-outplay, data of Nov 3, 2026. Licence: CC BY 4.0.