Microsoft Clarity vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Microsoft Clarity is the stronger AI pick in Web Analytics: it has a visibility score of 14 versus 8.4 for Umami, and ranks ahead in 63% of the answers that name both.
Choose Microsoft Clarity if…
- You want the brand AI engines rank higher (14 vs 8.4)
- You prefer a larger, established vendor (5,000+ employees)
- Free with no traffic limits
- Useful heatmaps and session recordings
Choose Umami if…
- AI answers describe it more positively (67% vs 34% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Microsoft Clarity | Umami |
|---|---|---|
| Visibility score | 14% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #9 | #11 |
| Share of voice | 4.4% | 2.3% |
| Mentions this run | 24 | 12 |
| Positive in AI answers | 34% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Microsoft Clarity 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Microsoft Clarity leads on 2 of 3 engines
Head to head in AI answers
8 engine answers name both brands
| Prompt | Engine | Microsoft Clarity | Umami |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | Perplexity | #7 | #16 |
| Alternatives to the most popular web analytics tool | ChatGPT | #7 | #5 |
| Alternatives to the most popular web analytics tool | Perplexity | #9 | #5 |
| How much does a web analytics tool cost per month? | ChatGPT | #2 | #6 |
| How much does a web analytics tool cost per month? | Perplexity | #2 | #3 |
| Is there a free web analytics tool for small teams? | ChatGPT | #4 | #1 |
| Is there a free web analytics tool for small teams? | Perplexity | #2 | #4 |
| Official website of the top web analytics tool vendors | ChatGPT | #10 | #14 |
Features, pricing & fit
| Dimension | Microsoft Clarity | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Installs through a script on the website or through Google Tag Manager. | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Support | — | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2020 | 2022 |
| Headquarters | Redmond, Washington, USA | San Francisco, CA, United States |
| Employees | 5,000+ | 1–10 |
| Funding | — | Pre-seed · $2M raised |
| Best for | — | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Microsoft Clarity
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Microsoft Clarity vs Umami”, https://slateindex.ai/compare/microsoft-clarity-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.