Mixmax vs ZoomInfo

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

ZoomInfo is the stronger AI pick in Sales Engagement: it has a visibility score of 11.2 versus 8.5 for Mixmax, and ranks ahead in 50% of the answers that name both.

Choose Mixmax if…

You want a free plan to start
AI answers describe it more positively (33% vs 25% positive)
You need SOC 3 or CPRA or HIPAA (BAA available) or Google verified for OAuth and API security coverage
Usage-based pricing suits your budget better than per seat

Choose ZoomInfo if…

You want the brand AI engines rank higher (11.2 vs 8.5)
You need more native integrations (120+ vs 40+)
You need CCPA or ISO 27001 or ISO 27701 or TRUSTe GDPR or TRUSTe CCPA coverage
You prefer a larger, established vendor (1,001–5,000 employees)

AI visibility side by side

Latest weekly run · Nov 3

Metric	Mixmax	ZoomInfo
Visibility score	8.5%	11.2%
Change vs last week	up+0.1%	up+1.8%
Rank in Sales Engagement	#11	#8
Share of voice	2.5%	3.5%
Mentions this run	17	20
Positive in AI answers	33%	25%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Mixmax +0.09999999999999964pp · ZoomInfo +1.799999999999999pp over 1 weekly runs.

Engine by engine

ZoomInfo leads on 1 of 3 engines

ChatGPT

10.2%

AI Mode

3.7%

17.6%

Perplexity

11.5%

11.1%

MixmaxZoomInfo

Head to head in AI answers

4 engine answers name both brands

2Mixmax ranked higher

2ZoomInfo ranked higher

Prompt	Engine	Mixmax	ZoomInfo
Best sales engagement platform for startups	AI Mode	#5	#9
Which Sales Engagement tools offer annual discounts?	Perplexity	#8	#16
Official website of the top sales engagement platform vendors	ChatGPT	#10	#7
Official website of the top sales engagement platform vendors	Perplexity	#13	#5

Features, pricing & fit

Dimension	Mixmax	ZoomInfo
Pricing model	Usage-based	Per seat
Entry price	Free; paid from $29 / mo	Contact sales
Free plan	Yes	No
Deployment	Chrome extension inside Gmail, with Outlook support and a web app	—
Integrations	40+	120+
Compliance	SOC 2 Type II, SOC 3, GDPR, CPRA, HIPAA (BAA available), Google verified for OAuth and API security	GDPR, CCPA, ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, TRUSTe CCPA
Support	Live chat with the Mixmax team, Sales contact for larger teams	Help Center, Phone: +1 866-904-9666, ZoomInfo University courses and certifications, Dedicated onboarding manager
Founded	2014	2007
Headquarters	San Francisco, CA	Vancouver, Washington, USA
Employees	51–200	1,001–5,000
Funding	Series A	IPO (Nasdaq: ZI)
Best for	Individual sellers, founders, consultants and teams that do outbound outreach and want to work from Gmail, from solo users to larger sales teams	Sales, marketing, RevOps, customer success, and recruiting teams at B2B companies with 100+ employees