PendoProduct Context for Your Apps and AI Agents
vs
UmamiOpen-source web and product analytics
Comparison · Web Analytics · weekly run Nov 2
Pendo vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 1 for Pendo.
Choose Pendo if…
- You need SOC 2 Type 2 or GDPR or HIPAA or PCI DSS or TX-RAMP coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
Choose Umami if…
- You want the brand AI engines rank higher (8.4 vs 1)
- AI answers describe it more positively (67% vs 37% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Pendo | Umami |
|---|---|---|
| Visibility score | 1% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #33 | #11 |
| Share of voice | 0.4% | 2.3% |
| Mentions this run | 2 | 12 |
| Positive in AI answers | 37% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Pendo 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Umami leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
PendoUmami
Head to head in AI answers
0 engine answers name both brands
0Pendo ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Pendo | Umami |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Free; paid from $20 / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud, multi-tenant on Google Cloud Platform | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Integrations | 85+ | — |
| Compliance | SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP | — |
| Support | — | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2013 | 2022 |
| Headquarters | Raleigh, North Carolina | San Francisco, CA, United States |
| Employees | 501–1,000 | 1–10 |
| Funding | Series F · $356M raised | Pre-seed · $2M raised |
| Best for | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Pendo
Free$0up to 500 MAUs
BaseCustomcustom MAU volume
CoreCustomcustom MAU volume
UltimateCustomcustom MAU volume
Pros and cons
Themes from the AI answers that mention each brand
Pendo
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Pendo vs Umami”, https://slateindex.ai/compare/pendo-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.