PostHogYour product's context layer.
vs
UmamiOpen-source web and product analytics
Comparison · Web Analytics · weekly run Nov 2
PostHog vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
PostHog is the stronger AI pick in Web Analytics: it has a visibility score of 21 versus 8.4 for Umami, and ranks ahead in 29% of the answers that name both.
Choose PostHog if…
- You want the brand AI engines rank higher (21 vs 8.4)
- You need a self-hosted or on-premises option
- You need SOC 2 Type 2 or GDPR or HIPAA coverage
- You prefer a larger, established vendor (201–500 employees)
Choose Umami if…
- AI answers describe it more positively (67% vs 57% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | PostHog | Umami |
|---|---|---|
| Visibility score | 21% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #7 | #11 |
| Share of voice | 6.1% | 2.3% |
| Mentions this run | 32 | 12 |
| Positive in AI answers | 57% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
PostHog 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
PostHog leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
PostHogUmami
Head to head in AI answers
7 engine answers name both brands
2PostHog ranked higher
5Umami ranked higher
| Prompt | Engine | PostHog | Umami |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | Perplexity | #6 | #16 |
| Alternatives to the most popular web analytics tool | ChatGPT | #6 | #5 |
| Alternatives to the most popular web analytics tool | AI Mode | #6 | #4 |
| Alternatives to the most popular web analytics tool | Perplexity | #6 | #5 |
| Is there a free web analytics tool for small teams? | ChatGPT | #6 | #1 |
| Is there a free web analytics tool for small teams? | Perplexity | #6 | #4 |
| Official website of the top web analytics tool vendors | ChatGPT | #7 | #14 |
Features, pricing & fit
| Dimension | PostHog | Umami |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Free; paid from $20 / mo |
| Free plan | Yes | Yes |
| Deployment | PostHog Cloud in US or EU regions, or self-hosted | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Integrations | 926+ | — |
| Compliance | SOC 2 Type 2, GDPR, HIPAA | — |
| Support | Community support on the free plan, Email support on pay-as-you-go, Slack support for plans over $2k/mo, Paid onboarding call | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2020 | 2022 |
| Headquarters | San Francisco, CA, United States | San Francisco, CA, United States |
| Employees | 201–500 | 1–10 |
| Funding | Series E | Pre-seed · $2M raised |
| Best for | Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Pros and cons
Themes from the AI answers that mention each brand
PostHog
- Open-source, developer-first platform
- All-in-one bundle of analytics, session replay, feature flags and A/B testing
- Transparent, public pay-as-you-go pricing
- Generous free tier for small teams
- Strong adoption and best value for startups
- Pricing often requires sales-assisted quotes
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “PostHog vs Umami”, https://slateindex.ai/compare/posthog-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.