SemrushThe unified SEO and AI search solution
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Semrush vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Semrush is the stronger AI pick in SEO Tools: it has a visibility score of 64.3 versus 0 for Umami.
Choose Semrush if…
- You want the brand AI engines rank higher (64.3 vs 0)
- You prefer a larger, established vendor (1,001–5,000 employees)
- Flat tiers pricing suits your budget better than usage-based
- Widely recommended as a top-tier all-in-one platform for broad suites
Choose Umami if…
- You want a lower entry price ($20 vs $139)
- AI answers describe it more positively (67% vs 49% positive)
- Usage-based pricing suits your budget better than flat tiers
- Lightweight, open-source, privacy-focused analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Semrush | Umami |
|---|---|---|
| Visibility score | 64.3% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #1 | #54 |
| Share of voice | 12.3% | 0% |
| Mentions this run | 63 | 0 |
| Positive in AI answers | 49% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Semrush 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Semrush leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
SemrushUmami
Head to head in AI answers
0 engine answers name both brands
0Semrush ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Semrush | Umami |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Free; paid from $139 / mo | Free; paid from $20 / mo |
| Free plan | Yes | Yes |
| Deployment | — | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Support | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2008 | 2022 |
| Headquarters | Boston, MA | San Francisco, CA, United States |
| Employees | 1,001–5,000 | 1–10 |
| Funding | IPO | Pre-seed · $2M raised |
| Best for | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Semrush vs Umami”, https://slateindex.ai/compare/semrush-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.