SerpstatSerpstat – Marketing Tool for SEO and Content Tasks
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Serpstat vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Serpstat is the stronger AI pick in SEO Tools: it has a visibility score of 1.5 versus 0 for Umami.
Choose Serpstat if…
- You want the brand AI engines rank higher (1.5 vs 0)
- You prefer a larger, established vendor (51–200 employees)
- Entry tier affordable for small budgets
Choose Umami if…
- AI answers describe it more positively (67% vs 0% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Serpstat | Umami |
|---|---|---|
| Visibility score | 1.5% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #30 | #54 |
| Share of voice | 0.8% | 0% |
| Mentions this run | 4 | 0 |
| Positive in AI answers | 0% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Serpstat 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Serpstat leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
SerpstatUmami
Head to head in AI answers
0 engine answers name both brands
0Serpstat ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Serpstat | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | SaaS | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Support | Manuals, Tutorials, Online support, Customer success | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2013 | 2022 |
| Headquarters | Odesa, Ukraine | San Francisco, CA, United States |
| Employees | 51–200 | 1–10 |
| Funding | Seed · $0M raised | Pre-seed · $2M raised |
| Best for | SMBs, freelancers, enterprise in-house teams and agencies doing search marketing | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Serpstat
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Serpstat
- Entry tier affordable for small budgets
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Serpstat vs Umami”, https://slateindex.ai/compare/serpstat-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.