ShopifyThe All-in-One Commerce Platform for Businesses
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Shopify vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Shopify is the stronger AI pick in SEO Tools: it has a visibility score of 2.4 versus 0 for Umami.
Choose Shopify if…
- You want the brand AI engines rank higher (2.4 vs 0)
- You need PCI DSS Level 1 or SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Flat tiers pricing suits your budget better than usage-based
Choose Umami if…
- You want a free plan to start
- AI answers describe it more positively (67% vs 41% positive)
- Usage-based pricing suits your budget better than flat tiers
- Lightweight, open-source, privacy-focused analytics
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Shopify | Umami |
|---|---|---|
| Visibility score | 2.4% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #21 | #54 |
| Share of voice | 0.8% | 0% |
| Mentions this run | 4 | 0 |
| Positive in AI answers | 41% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Shopify 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Shopify leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ShopifyUmami
Head to head in AI answers
0 engine answers name both brands
0Shopify ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Shopify | Umami |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $29 / mo | Free; paid from $20 / mo |
| Free plan | No · 3-day trial | Yes |
| Deployment | Hosted by Shopify on its own infrastructure | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Integrations | 21000+ | — |
| Compliance | PCI DSS Level 1, SOC 2 Type II, SOC 3 | — |
| Support | 24/7 support, Live chat, Help Center, Community | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2006 | 2022 |
| Headquarters | Ottawa, Ontario, Canada | San Francisco, CA, United States |
| Employees | 5,000+ | 1–10 |
| Funding | — | Pre-seed · $2M raised |
| Best for | Merchants selling online, in person, and in AI chats, from solo entrepreneurs and small teams to global and complex businesses | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Shopify
Basic$29month, billed yearly ($39/mo monthly)
Grow$79month, billed yearly ($105/mo monthly)
Advanced$299month, billed yearly ($399/mo monthly)
Plus$2,300month (starting at)
Pros and cons
Themes from the AI answers that mention each brand
Shopify
- Market-leading, best-overall choice for most businesses
- Fast launch and smooth, easy setup
- Scales from small businesses to enterprise retail
- Strong app ecosystem and integrations
- Transparent pricing, free trial and annual discounts
- Extra transaction fees unless using its native payment gateway
- Less suited to advanced SEO and deep app integrations
- Limited back-office customization
- Heavy reliance on paid add-on apps for some needs
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Shopify vs Umami”, https://slateindex.ai/compare/shopify-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.