UmamiOpen-source web and product analytics
vs
Yoast SEOSEO for everyone
Comparison · SEO Tools · weekly run Nov 2
Umami vs Yoast SEO
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Yoast SEO is the stronger AI pick in SEO Tools: it has a visibility score of 0.7 versus 0 for Umami.
Choose Umami if…
- You want a lower entry price ($20 vs $118.8)
- Usage-based pricing suits your budget better than flat tiers
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
Choose Yoast SEO if…
- You want the brand AI engines rank higher (0.7 vs 0)
- You prefer a larger, established vendor (51–200 employees)
- Flat tiers pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Umami | Yoast SEO |
|---|---|---|
| Visibility score | 0% | 0.7% |
| Change vs last week | New | New |
| Rank in SEO Tools | #54 | #37 |
| Share of voice | 0% | 0.4% |
| Mentions this run | 0 | 2 |
| Positive in AI answers | 67% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Umami 0pp · Yoast SEO 0pp over 0 weekly runs.
Engine by engine
Yoast SEO leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
UmamiYoast SEO
Head to head in AI answers
0 engine answers name both brands
0Umami ranked higher
0Yoast SEO ranked higher
Features, pricing & fit
| Dimension | Umami | Yoast SEO |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | Free; paid from $20 / mo | Free; paid from $118.8 / mo |
| Free plan | Yes | Yes |
| Deployment | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions | WordPress plugin and Shopify app |
| Support | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise | 24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses |
| Founded | 2022 | 2010 |
| Headquarters | San Francisco, CA, United States | Wijchen, Netherlands |
| Employees | 1–10 | 51–200 |
| Funding | Pre-seed · $2M raised | — |
| Best for | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner | Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify. |
Plans side by side
Yoast SEO
Yoast SEO (free plugin)$0
Yoast SEO Premium$118.8year
Yoast WooCommerce SEO$178.8year
Pros and cons
Themes from the AI answers that mention each brand
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Yoast SEO
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Umami vs Yoast SEO”, https://slateindex.ai/compare/umami-vs-yoast-seo, data of Nov 2, 2026. Licence: CC BY 4.0.