Adobe Marketo EngageMarketing Automation
vs
KeapSmall business CRM and automation platform
Comparison · Marketing Automation · weekly run Nov 2
Adobe Marketo Engage vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Adobe Marketo Engage is the stronger AI pick in Marketing Automation: it has a visibility score of 31.1 versus 0.9 for Keap.
Choose Adobe Marketo Engage if…
- You want the brand AI engines rank higher (31.1 vs 0.9)
- You need ISO 27001 or SOC 2 or SOC 3 or ISO 22301 or ISO 27018 or ISO 27017 coverage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
Choose Keap if…
- AI answers describe it more positively (25% vs 22% positive)
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Adobe Marketo Engage | Keap |
|---|---|---|
| Visibility score | 31.1% | 0.9% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #4 | #32 |
| Share of voice | 7.6% | 0.2% |
| Mentions this run | 42 | 1 |
| Positive in AI answers | 22% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Adobe Marketo Engage 0pp · Keap 0pp over 0 weekly runs.
Engine by engine
Adobe Marketo Engage leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Adobe Marketo EngageKeap
Head to head in AI answers
0 engine answers name both brands
0Adobe Marketo Engage ranked higher
0Keap ranked higher
Features, pricing & fit
| Dimension | Adobe Marketo Engage | Keap |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $299 / mo |
| Free plan | — | No |
| Deployment | Cloud-hosted, with infrastructure in data centers in the United States, the United Kingdom and other locations. | Cloud |
| Integrations | — | 5000+ |
| Compliance | ISO 27001, SOC 2, SOC 3, ISO 22301, ISO 27018, ISO 27017 | — |
| Support | — | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | — | 2001 |
| Headquarters | — | Chandler, Arizona, United States |
| Employees | — | 201–500 |
| Funding | IPO (NASDAQ) | Debt |
| Best for | — | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
Adobe Marketo Engage
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Adobe Marketo Engage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Adobe Marketo Engage vs Keap”, https://slateindex.ai/compare/adobe-marketo-engage-vs-keap, data of Nov 2, 2026. Licence: CC BY 4.0.