ApolloThe AI GTM System for Go-to-Market Teams
vs
KeapSmall business CRM and automation platform
Comparison · Email Marketing · weekly run Nov 2
Apollo vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Email Marketing: it has a visibility score of 0.4 versus 0 for Keap.
Choose Apollo if…
- You want the brand AI engines rank higher (0.4 vs 0)
- You want a free plan to start
- AI answers describe it more positively (60% vs 25% positive)
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
Choose Keap if…
- You need more native integrations (5000+ vs 200+)
- Flat tiers pricing suits your budget better than per seat
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Apollo | Keap |
|---|---|---|
| Visibility score | 0.4% | 0% |
| Change vs last week | New | New |
| Rank in Email Marketing | #40 | #49 |
| Share of voice | 0.3% | 0% |
| Mentions this run | 1 | 0 |
| Positive in AI answers | 60% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo 0pp · Keap 0pp over 0 weekly runs.
Engine by engine
Apollo leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloKeap
Head to head in AI answers
0 engine answers name both brands
0Apollo ranked higher
0Keap ranked higher
Features, pricing & fit
| Dimension | Apollo | Keap |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | Contact sales | $299 / mo |
| Free plan | Yes | No |
| Deployment | Cloud platform | Cloud |
| Integrations | 200+ | 5000+ |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | — |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | 2015 | 2001 |
| Headquarters | San Francisco, CA | Chandler, Arizona, United States |
| Employees | 501–1,000 | 201–500 |
| Funding | Series D · $250M raised | Debt |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Apollo vs Keap”, https://slateindex.ai/compare/apollo-vs-keap, data of Nov 2, 2026. Licence: CC BY 4.0.