ApolloThe AI GTM System for Go-to-Market Teams
vs
ZoomInfoThe AI platform for go-to-market teams
Comparison · Sales Engagement · weekly run Nov 3
Apollo vs ZoomInfo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Engagement: it has a visibility score of 51 versus 11.2 for ZoomInfo, and ranks ahead in 80% of the answers that name both.
Choose Apollo if…
- You want the brand AI engines rank higher (51 vs 11.2)
- You want a free plan to start
- You need more native integrations (200+ vs 120+)
- AI answers describe it more positively (60% vs 25% positive)
Choose ZoomInfo if…
- You need ISO 27001 or ISO 27701 or SOC 2 Type II or TRUSTe GDPR or TRUSTe CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- High-accuracy contact data and direct dials
- Intent data for outreach
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | ZoomInfo |
|---|---|---|
| Visibility score | 51% | 11.2% |
| Change vs last week | down−2.8% | up+1.8% |
| Rank in Sales Engagement | #4 | #8 |
| Share of voice | 9.4% | 3.5% |
| Mentions this run | 59 | 20 |
| Positive in AI answers | 60% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · ZoomInfo +1.799999999999999pp over 1 weekly runs.
Engine by engine
Apollo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloZoomInfo
Head to head in AI answers
15 engine answers name both brands
12Apollo ranked higher
3ZoomInfo ranked higher
| Prompt | Engine | Apollo | ZoomInfo |
|---|---|---|---|
| What should a sales engagement platform integrate with? | ChatGPT | #8 | #7 |
| What should a sales engagement platform integrate with? | AI Mode | #5 | #4 |
| What are the best Sales Engagement tools in 2026? | ChatGPT | #3 | #5 |
| What are the best Sales Engagement tools in 2026? | AI Mode | #5 | #6 |
| Best sales engagement platform for startups | AI Mode | #3 | #9 |
| Compare the leading Sales Engagement platforms | Perplexity | #5 | #14 |
| Alternatives to the most popular sales engagement platform | AI Mode | #4 | #5 |
| Best sales engagement platform with AI features | AI Mode | #3 | #5 |
| Most affordable sales engagement platform that is still reliable | AI Mode | #1 | #2 |
| Which Sales Engagement vendors do analysts recommend? | ChatGPT | #5 | #7 |
| Which Sales Engagement vendors do analysts recommend? | Perplexity | #5 | #6 |
| Which Sales Engagement tools offer annual discounts? | Perplexity | #3 | #16 |
Features, pricing & fit
| Dimension | Apollo | ZoomInfo |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | No |
| Deployment | Cloud platform | — |
| Integrations | 200+ | 120+ |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | GDPR, CCPA, ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, TRUSTe CCPA |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Help Center, Phone: +1 866-904-9666, ZoomInfo University courses and certifications, Dedicated onboarding manager |
| Founded | 2015 | 2007 |
| Headquarters | San Francisco, CA | Vancouver, Washington, USA |
| Employees | 501–1,000 | 1,001–5,000 |
| Funding | Series D · $250M raised | IPO (Nasdaq: ZI) |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Sales, marketing, RevOps, customer success, and recruiting teams at B2B companies with 100+ employees |
Plans side by side
ZoomInfo
ProfessionalCustomcontact sales
Copilot AdvancedCustomcontact sales
Copilot EnterpriseCustomcontact sales
Marketing DemandCustomcontact sales
ABM LiteCustomcontact sales
ABM EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
ZoomInfo
- High-accuracy contact data and direct dials
- Intent data for outreach
- Recommended by analysts among leading sales tools
- Separate ZoomInfo data licence adds cost
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs ZoomInfo”, https://slateindex.ai/compare/apollo-vs-zoominfo, data of Nov 3, 2026. Licence: CC BY 4.0.