AttioThe CRM for agentic revenue.
vs
CapsuleSimple yet powerful CRM for small businesses
Comparison · CRM · weekly run Nov 3
Attio vs Capsule
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Attio is the stronger AI pick in CRM: it has a visibility score of 8.9 versus 0.9 for Capsule, and ranks ahead in 0% of the answers that name both.
Choose Attio if…
- You want the brand AI engines rank higher (8.9 vs 0.9)
- AI answers describe it more positively (64% vs 0% positive)
- You prefer a larger, established vendor (201–500 employees)
- Flexible, database-like data model
Choose Capsule if…
- You need SOC 2 Type II or PCI-DSS coverage
- simple option for very small teams
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Attio | Capsule |
|---|---|---|
| Visibility score | 8.9% | 0.9% |
| Change vs last week | no change0% | up+0.5% |
| Rank in CRM | #8 | #33 |
| Share of voice | 2.8% | 0.4% |
| Mentions this run | 13 | 2 |
| Positive in AI answers | 64% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Attio 0pp · Capsule +0.5pp over 1 weekly runs.
Engine by engine
Attio leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AttioCapsule
Head to head in AI answers
1 engine answers name both brands
0Attio ranked higher
1Capsule ranked higher
| Prompt | Engine | Attio | Capsule |
|---|---|---|---|
| Which CRM tools offer annual discounts? | Perplexity | #17 | #9 |
Features, pricing & fit
| Dimension | Attio | Capsule |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $44 per seat / mo | Contact sales |
| Free plan | Yes | Yes |
| Onboarding fee | — | Included |
| Deployment | Cloud | Cloud (SaaS), hosted on AWS |
| Integrations | — | 100+ |
| Compliance | — | SOC 2 Type II, PCI-DSS |
| Support | Help center, Chat and email, Priority support, Migration service | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours |
| Founded | 2019 | 2009 |
| Headquarters | London, United Kingdom | Manchester, United Kingdom |
| Employees | 201–500 | 11–50 |
| Funding | Series B · $116M raised | Seed |
| Best for | Startups and fast-growing revenue teams that want a flexible, AI-driven CRM | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM |
Plans side by side
Attio
Free$0user/month
Plus$44user/month, billed monthly ($35 billed annually)
Pro$99user/month, billed monthly ($79 billed annually)
EnterpriseCustomcustom quote, billed annually
Capsule
Free$0
StarterCustomper user, per month, billed annually
GrowthCustomper user, per month, billed annually
AdvancedCustomper user, per month, billed annually
UltimateCustom
Pros and cons
Themes from the AI answers that mention each brand
Attio
- Flexible, database-like data model
- Modern interface and CRM experience
- AI-focused, AI-native CRM
- Suited to startups and product-led growth
- Reduces manual CRM data entry
Capsule
- simple option for very small teams
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Attio vs Capsule”, https://slateindex.ai/compare/attio-vs-capsule, data of Nov 3, 2026. Licence: CC BY 4.0.