CapsuleSimple yet powerful CRM for small businesses
vs
folkThe AI CRM for your entire sales motion
Comparison · CRM · weekly run Nov 3
Capsule vs folk
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Capsule is the stronger AI pick in CRM: it has a visibility score of 0.9 versus 0.6 for folk, and ranks ahead in 100% of the answers that name both.
Choose Capsule if…
- You want the brand AI engines rank higher (0.9 vs 0.6)
- You want a free plan to start
- You need SOC 2 Type II or PCI-DSS coverage
- simple option for very small teams
Choose folk if…
- You need more native integrations (5000+ vs 100+)
- AI answers describe it more positively (50% vs 0% positive)
- You need SOC 2 or GDPR coverage
- potential cost savings when compared with other CRMs
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | folk |
|---|---|---|
| Visibility score | 0.9% | 0.6% |
| Change vs last week | up+0.5% | down−0.9% |
| Rank in CRM | #33 | #37 |
| Share of voice | 0.4% | 0.4% |
| Mentions this run | 2 | 2 |
| Positive in AI answers | 0% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · folk −0.9pp over 1 weekly runs.
Engine by engine
Capsule leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
Capsulefolk
Head to head in AI answers
1 engine answers name both brands
1Capsule ranked higher
0folk ranked higher
| Prompt | Engine | Capsule | folk |
|---|---|---|---|
| Which CRM tools offer annual discounts? | Perplexity | #9 | #12 |
Features, pricing & fit
| Dimension | Capsule | folk |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Contact sales | $24 per seat / mo |
| Free plan | Yes | No · 14-day trial |
| Onboarding fee | Included | — |
| Deployment | Cloud (SaaS), hosted on AWS | Cloud |
| Integrations | 100+ | 5000+ |
| Compliance | SOC 2 Type II, PCI-DSS | SOC 2, GDPR |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | Migration service, Priority support, 1:1 onboarding sessions, Dedicated account manager |
| Founded | 2009 | 2020 |
| Headquarters | Manchester, United Kingdom | France |
| Employees | 11–50 | 11–50 |
| Funding | Seed | Seed |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | Small sales teams, agencies and founders who prospect through LinkedIn and email and want a simple CRM |
Plans side by side
Capsule
Free$0
StarterCustomper user, per month, billed annually
GrowthCustomper user, per month, billed annually
AdvancedCustomper user, per month, billed annually
UltimateCustom
folk
Standard$24member/month, billed yearly ($30 billed monthly)
Premium$48member/month, billed yearly ($60 billed monthly)
Enterprise$80member/month, billed yearly, starting price ($100 billed monthly)
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
folk
- potential cost savings when compared with other CRMs
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs folk”, https://slateindex.ai/compare/capsule-vs-folk, data of Nov 3, 2026. Licence: CC BY 4.0.