Capsule vs Nutshell

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Nutshell is the stronger AI pick in CRM: it has a visibility score of 6 versus 0.9 for Capsule, and ranks ahead in 100% of the answers that name both.

Choose Capsule if…

You want a free plan to start
You need SOC 2 Type II or PCI-DSS coverage
simple option for very small teams

Choose Nutshell if…

You want the brand AI engines rank higher (6 vs 0.9)
You need SOC 2 or GDPR or CCPA or CASA (App Defense Alliance) coverage

AI visibility side by side

Latest weekly run · Nov 3

Metric	Capsule	Nutshell
Visibility score	0.9%	6%
Change vs last week	up+0.5%	New
Rank in CRM	#33	#14
Share of voice	0.4%	1.4%
Mentions this run	2	7
Positive in AI answers	0%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Capsule +0.5pp · Nutshell +6pp over 1 weekly runs.

Engine by engine

Nutshell leads on 3 of 3 engines

ChatGPT

2.3%

AI Mode

1.7%

Perplexity

2.6%

13.9%

CapsuleNutshell

Head to head in AI answers

1 engine answers name both brands

0Capsule ranked higher

1Nutshell ranked higher

Prompt	Engine	Capsule	Nutshell
Which CRM tools offer annual discounts?	Perplexity	#9	#6

Features, pricing & fit

Dimension	Capsule	Nutshell
Pricing model	Per seat	Per seat
Entry price	Contact sales	$13 per seat / mo
Free plan	Yes	No · 14-day trial
Onboarding fee	Included	Included
Deployment	Cloud (SaaS), hosted on AWS	Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps.
Integrations	100+	—
Compliance	SOC 2 Type II, PCI-DSS	SOC 2, GDPR, CCPA, CASA (App Defense Alliance)
Support	Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours	Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan
Founded	2009	2009
Headquarters	Manchester, United Kingdom	—
Employees	11–50	—
Funding	Seed	Series A, led by Plymouth Growth
Best for	Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM	Small businesses and small sales teams that want a simple CRM with built-in marketing.