Clay vs ZoomInfo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ZoomInfo is the stronger AI pick in Sales Engagement: it has a visibility score of 11.2 versus 2.9 for Clay, and ranks ahead in 100% of the answers that name both.
Choose Clay if…
- You want a free plan to start
- AI answers describe it more positively (33% vs 25% positive)
- Usage-based pricing suits your budget better than per seat
Choose ZoomInfo if…
- You want the brand AI engines rank higher (11.2 vs 2.9)
- You need ISO 27701 or TRUSTe GDPR or TRUSTe CCPA coverage
- Per seat pricing suits your budget better than usage-based
- High-accuracy contact data and direct dials
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | ZoomInfo |
|---|---|---|
| Visibility score | 2.9% | 11.2% |
| Change vs last week | down−1.5% | up+1.8% |
| Rank in Sales Engagement | #25 | #8 |
| Share of voice | 1.2% | 3.5% |
| Mentions this run | 9 | 20 |
| Positive in AI answers | 33% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · ZoomInfo +1.799999999999999pp over 1 weekly runs.
Engine by engine
ZoomInfo leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Clay | ZoomInfo |
|---|---|---|---|
| What should a sales engagement platform integrate with? | ChatGPT | #9 | #7 |
Features, pricing & fit
| Dimension | Clay | ZoomInfo |
|---|---|---|
| Pricing model | Usage-based | Per seat |
| Entry price | Free; paid from $167 / mo | Contact sales |
| Free plan | Yes | No |
| Integrations | — | 120+ |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | GDPR, CCPA, ISO 27001, ISO 27701, SOC 2 Type II, TRUSTe GDPR, TRUSTe CCPA |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | Help Center, Phone: +1 866-904-9666, ZoomInfo University courses and certifications, Dedicated onboarding manager |
| Founded | 2017 | 2007 |
| Headquarters | New York City, NY, United States | Vancouver, Washington, USA |
| Employees | 1,001–5,000 | 1,001–5,000 |
| Funding | Series B Expansion | IPO (Nasdaq: ZI) |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Sales, marketing, RevOps, customer success, and recruiting teams at B2B companies with 100+ employees |
Plans side by side
Clay
ZoomInfo
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
ZoomInfo
- High-accuracy contact data and direct dials
- Intent data for outreach
- Recommended by analysts among leading sales tools
- Separate ZoomInfo data licence adds cost
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs ZoomInfo”, https://slateindex.ai/compare/clay-vs-zoominfo, data of Nov 3, 2026. Licence: CC BY 4.0.