CloseThe CRM that does the work
vs
KeapSmall business CRM and automation platform
Comparison · CRM · weekly run Nov 3
Close vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Close is the stronger AI pick in CRM: it has a visibility score of 7.3 versus 0.8 for Keap.
Choose Close if…
- You want the brand AI engines rank higher (7.3 vs 0.8)
- You want a lower entry price ($19 vs $299)
- AI answers describe it more positively (52% vs 25% positive)
- You need SOC 2 Type II or GDPR or CCPA coverage
Choose Keap if…
- You need more native integrations (5000+ vs 100+)
- You prefer a larger, established vendor (201–500 employees)
- Flat tiers pricing suits your budget better than per seat
- Straightforward tier-based pricing with no features gated behind higher packages
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Close | Keap |
|---|---|---|
| Visibility score | 7.3% | 0.8% |
| Change vs last week | down−1% | down−0.4% |
| Rank in CRM | #10 | #36 |
| Share of voice | 2.3% | 0.4% |
| Mentions this run | 11 | 2 |
| Positive in AI answers | 52% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Close −0.8999999999999995pp · Keap −0.30000000000000004pp over 1 weekly runs.
Engine by engine
Close leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
CloseKeap
Head to head in AI answers
0 engine answers name both brands
0Close ranked higher
0Keap ranked higher
Features, pricing & fit
| Dimension | Close | Keap |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | $19 per seat / mo | $299 / mo |
| Free plan | No · 14-day trial | No |
| Deployment | Cloud (SaaS) | Cloud |
| Integrations | 100+ | 5000+ |
| Compliance | SOC 2 Type II, GDPR, CCPA | — |
| Support | Knowledge base, Email support | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | 2013 | 2001 |
| Headquarters | Austin, Texas, United States | Chandler, Arizona, United States |
| Employees | 51–200 | 201–500 |
| Funding | Angel | Debt |
| Best for | Founders, small businesses and sales teams that sell through calls, email and SMS | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
Close
Solo$19per user / month (billed monthly; $9 billed annually)
Essentials$49per user / month (billed monthly; $35 billed annually)
Growth$109per user / month (billed monthly; $99 billed annually)
Scale$149per user / month (billed monthly; $139 billed annually)
Pros and cons
Themes from the AI answers that mention each brand
Close
- Best for high-velocity and outbound sales teams
- Straightforward, predictable per-seat pricing
- All-in-one calling, SMS, and email cadences
- Strong customer satisfaction in recent reviews
- Frequently included in CRM shortlists
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Close vs Keap”, https://slateindex.ai/compare/close-vs-keap, data of Nov 3, 2026. Licence: CC BY 4.0.