Fathom Analytics vs FullStory
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 4.6 for FullStory, and ranks ahead in 100% of the answers that name both.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 4.6)
- AI answers describe it more positively (50% vs 19% positive)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- Usage-based pricing suits your budget better than flat tiers
Choose FullStory if…
- You want a free plan to start
- You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Flat tiers pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | FullStory |
|---|---|---|
| Visibility score | 14.6% | 4.6% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #16 |
| Share of voice | 4% | 1.8% |
| Mentions this run | 20 | 10 |
| Positive in AI answers | 50% | 19% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · FullStory 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Fathom Analytics | FullStory |
|---|---|---|---|
| Which Web Analytics vendors do analysts recommend? | Perplexity | #9 | #12 |
| How much does a web analytics tool cost per month? | Perplexity | #6 | #7 |
| Official website of the top web analytics tool vendors | ChatGPT | #12 | #21 |
Features, pricing & fit
| Dimension | Fathom Analytics | FullStory |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | $15 / mo | Contact sales |
| Free plan | No · 7-day trial | Yes |
| Deployment | Hosted software-as-a-service | — |
| Compliance | GDPR, CCPA, ePrivacy, PECR | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 |
| Support | Email support, Help centre | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance |
| Founded | 2018 | 2014 |
| Headquarters | Victoria, British Columbia, Canada | Atlanta, GA, United States |
| Employees | 1–10 | 501–1,000 |
| Funding | Bootstrapped | Series C (one source: $32M led by Stripes) |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Product, UX, and growth teams |
Plans side by side
Fathom Analytics
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs FullStory”, https://slateindex.ai/compare/fathom-analytics-vs-fullstory, data of Nov 2, 2026. Licence: CC BY 4.0.