folkThe AI CRM for your entire sales motion
vs
NutshellPowerful & Easy-to-Use CRM for Small Businesses
Comparison · CRM · weekly run Nov 3
folk vs Nutshell
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Nutshell is the stronger AI pick in CRM: it has a visibility score of 6 versus 0.6 for folk, and ranks ahead in 100% of the answers that name both.
Choose folk if…
- potential cost savings when compared with other CRMs
Choose Nutshell if…
- You want the brand AI engines rank higher (6 vs 0.6)
- You want a lower entry price ($13 vs $24)
- You need CCPA or CASA (App Defense Alliance) coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | folk | Nutshell |
|---|---|---|
| Visibility score | 0.6% | 6% |
| Change vs last week | down−0.9% | New |
| Rank in CRM | #37 | #14 |
| Share of voice | 0.4% | 1.4% |
| Mentions this run | 2 | 7 |
| Positive in AI answers | 50% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
folk −0.9pp · Nutshell +6pp over 1 weekly runs.
Engine by engine
Nutshell leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
folkNutshell
Head to head in AI answers
1 engine answers name both brands
0folk ranked higher
1Nutshell ranked higher
| Prompt | Engine | folk | Nutshell |
|---|---|---|---|
| Which CRM tools offer annual discounts? | Perplexity | #12 | #6 |
Features, pricing & fit
| Dimension | folk | Nutshell |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $24 per seat / mo | $13 per seat / mo |
| Free plan | No · 14-day trial | No · 14-day trial |
| Onboarding fee | — | Included |
| Deployment | Cloud | Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps. |
| Integrations | 5000+ | — |
| Compliance | SOC 2, GDPR | SOC 2, GDPR, CCPA, CASA (App Defense Alliance) |
| Support | Migration service, Priority support, 1:1 onboarding sessions, Dedicated account manager | Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan |
| Founded | 2020 | 2009 |
| Headquarters | France | — |
| Employees | 11–50 | — |
| Funding | Seed | Series A, led by Plymouth Growth |
| Best for | Small sales teams, agencies and founders who prospect through LinkedIn and email and want a simple CRM | Small businesses and small sales teams that want a simple CRM with built-in marketing. |
Plans side by side
folk
Standard$24member/month, billed yearly ($30 billed monthly)
Premium$48member/month, billed yearly ($60 billed monthly)
Enterprise$80member/month, billed yearly, starting price ($100 billed monthly)
Nutshell
Foundation$13per user, per month
Growth$25per user, per month
Pro$42per user, per month
Business$59per user, per month
Top tier (name not stated)$79per user, per month
Pros and cons
Themes from the AI answers that mention each brand
folk
- potential cost savings when compared with other CRMs
Nutshell
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “folk vs Nutshell”, https://slateindex.ai/compare/folk-vs-nutshell, data of Nov 3, 2026. Licence: CC BY 4.0.