HeapBetter Insights. Faster.
vs
UmamiOpen-source web and product analytics
Comparison · Web Analytics · weekly run Nov 2
Heap vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 3.3 for Heap, and ranks ahead in 0% of the answers that name both.
Choose Heap if…
- You need SOC 2 Type II or GDPR compliant or CCPA compliant or ISO 27001 or ISO 27701 or ISO 27017 or ISO 27018 coverage
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
- Reduced manual instrumentation and faster implementation
Choose Umami if…
- You want the brand AI engines rank higher (8.4 vs 3.3)
- AI answers describe it more positively (67% vs 15% positive)
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Heap | Umami |
|---|---|---|
| Visibility score | 3.3% | 8.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #20 | #11 |
| Share of voice | 1.8% | 2.3% |
| Mentions this run | 9 | 12 |
| Positive in AI answers | 15% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Heap 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Umami leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HeapUmami
Head to head in AI answers
2 engine answers name both brands
2Heap ranked higher
0Umami ranked higher
| Prompt | Engine | Heap | Umami |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | Perplexity | #12 | #16 |
| Official website of the top web analytics tool vendors | ChatGPT | #8 | #14 |
Features, pricing & fit
| Dimension | Heap | Umami |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Free; paid from $20 / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud-based; deployment starts by installing a free tracking snippet on the site | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018 | — |
| Support | Email support, Standard support, Dedicated customer success manager (Premier), Heap Community | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | — | 2022 |
| Headquarters | — | San Francisco, CA, United States |
| Employees | — | 1–10 |
| Funding | Series D · $205M raised | Pre-seed · $2M raised |
| Best for | Product and growth teams that want complete user behavior data without engineering-led event tagging | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Heap
Free$0month, up to 10k monthly sessions
GrowthCustomestimate after installing snippet
ProCustomcustom session pricing
PremierCustomcustom session pricing
Pros and cons
Themes from the AI answers that mention each brand
Heap
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
- Reduced manual instrumentation and faster implementation
- Links product analytics with UX and digital-experience analytics
- Free tier available
- Paid pricing largely quote-based, not published
- Free plan limited to about 10,000 monthly sessions
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Heap vs Umami”, https://slateindex.ai/compare/heap-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.