Act-OnMarketing automation for your entire customer lifecycle
vs
KeapSmall business CRM and automation platform
Comparison · Marketing Automation · weekly run Nov 2
Act-On vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Act-On is the stronger AI pick in Marketing Automation: it has a visibility score of 1 versus 0.9 for Keap.
Choose Act-On if…
- You want the brand AI engines rank higher (1 vs 0.9)
- AI answers describe it more positively (33% vs 25% positive)
- Usage-based pricing suits your budget better than flat tiers
- Favored for mid-market demand generation
Choose Keap if…
- You want a lower entry price ($299 vs $900)
- Flat tiers pricing suits your budget better than usage-based
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Act-On | Keap |
|---|---|---|
| Visibility score | 1% | 0.9% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #31 | #32 |
| Share of voice | 0.5% | 0.2% |
| Mentions this run | 3 | 1 |
| Positive in AI answers | 33% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Act-On 0pp · Keap 0pp over 0 weekly runs.
Engine by engine
Act-On leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
Act-OnKeap
Head to head in AI answers
0 engine answers name both brands
0Act-On ranked higher
0Keap ranked higher
Features, pricing & fit
| Dimension | Act-On | Keap |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | $900 / mo | $299 / mo |
| Free plan | No | No |
| Deployment | — | Cloud |
| Integrations | — | 5000+ |
| Support | Standard support package with email-based support, Premium support package, recommended for Enterprise | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | 2008 | 2001 |
| Headquarters | Portland, Oregon, United States | Chandler, Arizona, United States |
| Employees | 201–500 | 201–500 |
| Funding | Round of $4M, about six months before the 2011 Series C · $82M raised | Debt |
| Best for | Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices. | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
Pros and cons
Themes from the AI answers that mention each brand
Act-On
- Favored for mid-market demand generation
- Lower total cost of ownership
- Fast deployment
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Act-On vs Keap”, https://slateindex.ai/compare/act-on-vs-keap, data of Nov 2, 2026. Licence: CC BY 4.0.