Act-OnMarketing automation for your entire customer lifecycle

KlaviyoKlaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.

Comparison · Marketing Automation · weekly run Nov 2

Act-On vs Klaviyo

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

Klaviyo is the stronger AI pick in Marketing Automation: it has a visibility score of 21.6 versus 1 for Act-On, and ranks ahead in 67% of the answers that name both.

Choose Act-On if…

Favored for mid-market demand generation
Lower total cost of ownership
Fast deployment

Choose Klaviyo if…

You want the brand AI engines rank higher (21.6 vs 1)
You want a free plan to start
AI answers describe it more positively (55% vs 33% positive)
You need SOC 2 Type II or ISO 27001 or ISO 27017 coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Act-On	Klaviyo
Visibility score	1%	21.6%
Change vs last week	New	New
Rank in Marketing Automation	#31	#6
Share of voice	0.5%	5.9%
Mentions this run	3	33
Positive in AI answers	33%	55%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Act-On 0pp · Klaviyo 0pp over 0 weekly runs.

Engine by engine

Klaviyo leads on 3 of 3 engines

ChatGPT

1.9%

23.7%

AI Mode

1.1%

17.2%

Perplexity

23.9%

Act-OnKlaviyo

Head to head in AI answers

3 engine answers name both brands

1Act-On ranked higher

2Klaviyo ranked higher

Prompt	Engine	Act-On	Klaviyo
Which marketing automation vendors do analysts recommend?	ChatGPT	#12	#6
Which marketing automation vendors do analysts recommend?	AI Mode	#7	#12
Official website of the top marketing automation platform vendors	ChatGPT	#14	#6

Features, pricing & fit

Dimension	Act-On	Klaviyo
Pricing model	Usage-based	Usage-based
Entry price	$900 / mo	Contact sales
Free plan	No	Yes
Integrations	—	400+
Compliance	—	SOC 2 Type II, ISO 27001, ISO 27017
Support	Standard support package with email-based support, Premium support package, recommended for Enterprise	Email support, Help Center and documentation, Klaviyo Academy courses, Klaviyo Community
Founded	2008	2012
Headquarters	Portland, Oregon, United States	Boston, MA, United States
Employees	201–500	1,001–5,000
Funding	Round of $4M, about six months before the 2011 Series C · $82M raised	IPO
Best for	Midsize and enterprise marketing teams focused on growing revenue through lifecycle marketing, including distributed organizations such as franchises and branch offices.	Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises.