CapsuleSimple yet powerful CRM for small businesses
vs
KeapSmall business CRM and automation platform
Comparison · CRM · weekly run Nov 3
Capsule vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Capsule is the stronger AI pick in CRM: it has a visibility score of 0.9 versus 0.8 for Keap.
Choose Capsule if…
- You want the brand AI engines rank higher (0.9 vs 0.8)
- You want a free plan to start
- You need SOC 2 Type II or PCI-DSS coverage
- Per seat pricing suits your budget better than flat tiers
Choose Keap if…
- You need more native integrations (5000+ vs 100+)
- AI answers describe it more positively (25% vs 0% positive)
- You prefer a larger, established vendor (201–500 employees)
- Flat tiers pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Capsule | Keap |
|---|---|---|
| Visibility score | 0.9% | 0.8% |
| Change vs last week | up+0.5% | down−0.4% |
| Rank in CRM | #33 | #36 |
| Share of voice | 0.4% | 0.4% |
| Mentions this run | 2 | 2 |
| Positive in AI answers | 0% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Capsule +0.5pp · Keap −0.30000000000000004pp over 1 weekly runs.
Engine by engine
Capsule leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
CapsuleKeap
Head to head in AI answers
0 engine answers name both brands
0Capsule ranked higher
0Keap ranked higher
Features, pricing & fit
| Dimension | Capsule | Keap |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | Contact sales | $299 / mo |
| Free plan | Yes | No |
| Onboarding fee | Included | — |
| Deployment | Cloud (SaaS), hosted on AWS | Cloud |
| Integrations | 100+ | 5000+ |
| Compliance | SOC 2 Type II, PCI-DSS | — |
| Support | Support center articles, Support team, Dedicated account manager (Ultimate plan), Webinars and product tours | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | 2009 | 2001 |
| Headquarters | Manchester, United Kingdom | Chandler, Arizona, United States |
| Employees | 11–50 | 201–500 |
| Funding | Seed | Debt |
| Best for | Individuals, small businesses and SMB sales teams wanting an easy-to-use CRM | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
Capsule
Free$0
StarterCustomper user, per month, billed annually
GrowthCustomper user, per month, billed annually
AdvancedCustomper user, per month, billed annually
UltimateCustom
Pros and cons
Themes from the AI answers that mention each brand
Capsule
- simple option for very small teams
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Capsule vs Keap”, https://slateindex.ai/compare/capsule-vs-keap, data of Nov 3, 2026. Licence: CC BY 4.0.