folkThe AI CRM for your entire sales motion
vs
KeapSmall business CRM and automation platform
Comparison · CRM · weekly run Nov 3
folk vs Keap
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Keap is the stronger AI pick in CRM: it has a visibility score of 0.8 versus 0.6 for folk.
Choose folk if…
- You want a lower entry price ($24 vs $299)
- AI answers describe it more positively (50% vs 25% positive)
- You need SOC 2 or GDPR coverage
- Per seat pricing suits your budget better than flat tiers
Choose Keap if…
- You want the brand AI engines rank higher (0.8 vs 0.6)
- You prefer a larger, established vendor (201–500 employees)
- Flat tiers pricing suits your budget better than per seat
- Straightforward tier-based pricing with no features gated behind higher packages
AI visibility side by side
Latest weekly run · Nov 3
| Metric | folk | Keap |
|---|---|---|
| Visibility score | 0.6% | 0.8% |
| Change vs last week | down−0.9% | down−0.4% |
| Rank in CRM | #37 | #36 |
| Share of voice | 0.4% | 0.4% |
| Mentions this run | 2 | 2 |
| Positive in AI answers | 50% | 25% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
folk −0.9pp · Keap −0.30000000000000004pp over 1 weekly runs.
Engine by engine
Keap leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
folkKeap
Head to head in AI answers
0 engine answers name both brands
0folk ranked higher
0Keap ranked higher
Features, pricing & fit
| Dimension | folk | Keap |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | $24 per seat / mo | $299 / mo |
| Free plan | No · 14-day trial | No |
| Deployment | Cloud | Cloud |
| Integrations | 5000+ | 5000+ |
| Compliance | SOC 2, GDPR | — |
| Support | Migration service, Priority support, 1:1 onboarding sessions, Dedicated account manager | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center |
| Founded | 2020 | 2001 |
| Headquarters | France | Chandler, Arizona, United States |
| Employees | 11–50 | 201–500 |
| Funding | Seed | Debt |
| Best for | Small sales teams, agencies and founders who prospect through LinkedIn and email and want a simple CRM | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation |
Plans side by side
folk
Standard$24member/month, billed yearly ($30 billed monthly)
Premium$48member/month, billed yearly ($60 billed monthly)
Enterprise$80member/month, billed yearly, starting price ($100 billed monthly)
Pros and cons
Themes from the AI answers that mention each brand
folk
- potential cost savings when compared with other CRMs
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “folk vs Keap”, https://slateindex.ai/compare/folk-vs-keap, data of Nov 3, 2026. Licence: CC BY 4.0.