KeapSmall business CRM and automation platform
vs
NutshellPowerful & Easy-to-Use CRM for Small Businesses
Comparison · CRM · weekly run Nov 3
Keap vs Nutshell
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Nutshell is the stronger AI pick in CRM: it has a visibility score of 6 versus 0.8 for Keap.
Choose Keap if…
- Flat tiers pricing suits your budget better than per seat
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Choose Nutshell if…
- You want the brand AI engines rank higher (6 vs 0.8)
- You want a lower entry price ($13 vs $299)
- You need SOC 2 or GDPR or CCPA or CASA (App Defense Alliance) coverage
- Per seat pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Keap | Nutshell |
|---|---|---|
| Visibility score | 0.8% | 6% |
| Change vs last week | down−0.4% | New |
| Rank in CRM | #36 | #14 |
| Share of voice | 0.4% | 1.4% |
| Mentions this run | 2 | 7 |
| Positive in AI answers | 25% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Keap −0.30000000000000004pp · Nutshell +6pp over 1 weekly runs.
Engine by engine
Nutshell leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
KeapNutshell
Head to head in AI answers
0 engine answers name both brands
0Keap ranked higher
0Nutshell ranked higher
Features, pricing & fit
| Dimension | Keap | Nutshell |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | $299 / mo | $13 per seat / mo |
| Free plan | No | No · 14-day trial |
| Onboarding fee | — | Included |
| Deployment | Cloud | Cloud-hosted on Amazon Web Services, accessed through a browser and mobile apps. |
| Integrations | 5000+ | — |
| Compliance | — | SOC 2, GDPR, CCPA, CASA (App Defense Alliance) |
| Support | 24/7 chat support, U.S.-based phone support, Dedicated Customer Success Manager, Help center | Free live support on every plan, Free onboarding and data migration, Nutshell Advisor CRM consulting, Phone support on the highest-priced plan |
| Founded | 2001 | 2009 |
| Headquarters | Chandler, Arizona, United States | — |
| Employees | 201–500 | — |
| Funding | Debt | Series A, led by Plymouth Growth |
| Best for | Growth-focused small businesses such as consultants, marketing agencies, coaches and startups that want marketing and sales automation | Small businesses and small sales teams that want a simple CRM with built-in marketing. |
Plans side by side
Nutshell
Foundation$13per user, per month
Growth$25per user, per month
Pro$42per user, per month
Business$59per user, per month
Top tier (name not stated)$79per user, per month
Pros and cons
Themes from the AI answers that mention each brand
Keap
- Straightforward tier-based pricing with no features gated behind higher packages
- Lower effective monthly cost when paying annually
- Suited to growing teams needing workflow automation, custom sales pipelines and advanced reporting
Nutshell
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Keap vs Nutshell”, https://slateindex.ai/compare/keap-vs-nutshell, data of Nov 3, 2026. Licence: CC BY 4.0.