Moz ProSimplify SEO, own AI search, and grow faster

UmamiOpen-source web and product analytics

Comparison · SEO Tools · weekly run Nov 2

Moz Pro vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

Moz Pro is the stronger AI pick in SEO Tools: it has a visibility score of 25.9 versus 0 for Umami.

Choose Moz Pro if…

You want the brand AI engines rank higher (25.9 vs 0)
Flat tiers pricing suits your budget better than usage-based
structured educational resources
industry-standard metrics like Domain Authority

Choose Umami if…

You want a lower entry price ($20 vs $49)
AI answers describe it more positively (67% vs 31% positive)
Usage-based pricing suits your budget better than flat tiers
Lightweight, open-source, privacy-focused analytics

AI visibility side by side

Latest weekly run · Nov 2

Metric	Moz Pro	Umami
Visibility score	25.9%	0%
Change vs last week	New	New
Rank in SEO Tools	#5	#54
Share of voice	6.8%	0%
Mentions this run	35	0
Positive in AI answers	31%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Moz Pro 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Moz Pro leads on 3 of 3 engines

ChatGPT

34.1%

AI Mode

28.7%

Perplexity

15%

Moz ProUmami

Head to head in AI answers

0 engine answers name both brands

0Moz Pro ranked higher

0Umami ranked higher

Features, pricing & fit

Dimension	Moz Pro	Umami
Pricing model	Flat tiers	Usage-based
Entry price	Free; paid from $49 / mo	Free; paid from $20 / mo
Free plan	Yes	Yes
Deployment	Cloud-based software as a service	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Support	24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	—	2022
Headquarters	—	San Francisco, CA, United States
Employees	—	1–10
Funding	Series C · $29M raised	Pre-seed · $2M raised
Best for	SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner

Plans side by side

Moz Pro

Starter$49month

Standard$99month

Medium$179month

Large$299month

EnterpriseCustomcontact sales

Moz Pro pricing

Umami

Hobby$0month

Pro$20month

Business$200month

EnterpriseCustomcustom

Umami pricing

Pros and cons

Themes from the AI answers that mention each brand

Moz Pro

structured educational resources
industry-standard metrics like Domain Authority
30-day free trial, one of the longest
cost-effective, user-friendly alternative for foundational tracking and local SEO
simpler, lower-cost all-in-one platform good for beginners and small teams