FraseRank on Google. Get cited by AI.
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Frase vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Frase is the stronger AI pick in SEO Tools: it has a visibility score of 2.5 versus 0 for Umami.
Choose Frase if…
- You want the brand AI engines rank higher (2.5 vs 0)
- AI answers describe it more positively (75% vs 67% positive)
- You need SOC 2 Type II attested or GDPR compliant coverage
- Flat tiers pricing suits your budget better than usage-based
Choose Umami if…
- You want a free plan to start
- Usage-based pricing suits your budget better than flat tiers
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Frase | Umami |
|---|---|---|
| Visibility score | 2.5% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #20 | #54 |
| Share of voice | 0.8% | 0% |
| Mentions this run | 4 | 0 |
| Positive in AI answers | 75% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Frase 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Frase leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
FraseUmami
Head to head in AI answers
0 engine answers name both brands
0Frase ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Frase | Umami |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $39 / mo | Free; paid from $20 / mo |
| Free plan | No · 7-day trial | Yes |
| Deployment | SaaS | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | SOC 2 Type II attested, GDPR compliant | — |
| Support | Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | — | 2022 |
| Headquarters | — | San Francisco, CA, United States |
| Employees | — | 1–10 |
| Funding | Series A | Pre-seed · $2M raised |
| Best for | In-house content teams, SEO teams and agencies that need to rank on Google and be cited by AI search engines. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Frase
Starter$39month, billed yearly ($49 monthly)
Professional$103month, billed yearly ($129 monthly)
Scale$239month, billed yearly ($299 monthly)
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Frase
- Budget-friendly pricing
- Affordable AI SEO tool
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Frase vs Umami”, https://slateindex.ai/compare/frase-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.