FullStory vs Umami

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Umami is the stronger AI pick in Web Analytics: it has a visibility score of 8.4 versus 4.6 for FullStory, and ranks ahead in 67% of the answers that name both.

Choose FullStory if…

You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
You prefer a larger, established vendor (501–1,000 employees)
Flat tiers pricing suits your budget better than usage-based
session replay and UX friction analysis

Choose Umami if…

You want the brand AI engines rank higher (8.4 vs 4.6)
AI answers describe it more positively (67% vs 19% positive)
Usage-based pricing suits your budget better than flat tiers
Lightweight, open-source, privacy-focused analytics

AI visibility side by side

Latest weekly run · Nov 2

Metric	FullStory	Umami
Visibility score	4.6%	8.4%
Change vs last week	New	New
Rank in Web Analytics	#16	#11
Share of voice	1.8%	2.3%
Mentions this run	10	12
Positive in AI answers	19%	67%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

FullStory 0pp · Umami 0pp over 0 weekly runs.

Engine by engine

Umami leads on 2 of 3 engines

ChatGPT

3.3%

13.9%

AI Mode

1.3%

4.1%

Perplexity

9.1%

7.2%

FullStoryUmami

Head to head in AI answers

3 engine answers name both brands

1FullStory ranked higher

2Umami ranked higher

Prompt	Engine	FullStory	Umami
What are the best Web Analytics tools in 2026?	Perplexity	#13	#16
How much does a web analytics tool cost per month?	Perplexity	#7	#3
Official website of the top web analytics tool vendors	ChatGPT	#21	#14

Features, pricing & fit

Dimension	FullStory	Umami
Pricing model	Flat tiers	Usage-based
Entry price	Contact sales	Free; paid from $20 / mo
Free plan	Yes	Yes
Deployment	—	Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions
Compliance	SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001	—
Support	Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance	Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise
Founded	2014	2022
Headquarters	Atlanta, GA, United States	San Francisco, CA, United States
Employees	501–1,000	1–10
Funding	Series C (one source: $32M led by Stripes)	Pre-seed · $2M raised
Best for	Product, UX, and growth teams	Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner