HubSpot vs tawk.to

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in Live Chat & AI Support: it has a visibility score of 33.1 versus 27.6 for tawk.to, and ranks ahead in 33% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (33.1 vs 27.6)
You need more native integrations (2000+ vs 50+)
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose tawk.to if…

AI answers describe it more positively (70% vs 35% positive)
You need EU-U.S. Data Privacy Framework or UK Extension to the EU-U.S. DPF or Swiss-U.S. Data Privacy Framework or ICO (UK) registration or GDPR compliance coverage
Flat tiers pricing suits your budget better than per seat
Completely free core live chat

AI visibility side by side

Latest weekly run · Nov 3

Metric	HubSpot	tawk.to
Visibility score	33.1%	27.6%
Change vs last week	down−3.8%	down−4.3%
Rank in Live Chat & AI Support	#4	#6
Share of voice	9.5%	7.1%
Mentions this run	45	34
Positive in AI answers	35%	70%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot −3.8999999999999986pp · tawk.to −4.299999999999997pp over 1 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

35.6%

25.6%

AI Mode

33.3%

29.4%

Perplexity

30.6%

27.8%

HubSpottawk.to

Head to head in AI answers

21 engine answers name both brands

7HubSpot ranked higher

14tawk.to ranked higher

Prompt	Engine	HubSpot	tawk.to
What are the best Live Chat & AI Support tools in 2026?	Perplexity	#9	#6
Best live chat tool for startups	ChatGPT	#3	#6
Best live chat tool for startups	AI Mode	#3	#4
Which live chat tool has the best reviews?	AI Mode	#4	#5
Compare the leading Live Chat & AI Support platforms	Perplexity	#8	#9
Alternatives to the most popular live chat tool	ChatGPT	#8	#6
Alternatives to the most popular live chat tool	AI Mode	#6	#5
Best live chat tool with AI features	Perplexity	#11	#5
Which Live Chat & AI Support vendors do analysts recommend?	Perplexity	#8	#9
How much does a live chat tool cost per month?	ChatGPT	#2	#1
Which live chat tool offers a free trial?	AI Mode	#8	#6
Is there a free live chat tool for small teams?	ChatGPT	#3	#1

Features, pricing & fit

Dimension	HubSpot	tawk.to
Pricing model	Per seat	Flat tiers
Entry price	Free; paid from $7 per seat / mo	Contact sales
Free plan	Yes	Yes
Onboarding fee	$3,000	—
Deployment	Cloud	—
Integrations	2000+	50+
Compliance	SOC 2 Type II, SOC 3	EU-U.S. Data Privacy Framework, UK Extension to the EU-U.S. DPF, Swiss-U.S. Data Privacy Framework, ICO (UK) registration, GDPR compliance
Support	Phone	24x7-365 live support, Help Center at help.tawk.to, Email support@tawk.to
Founded	2006	2012
Headquarters	Cambridge, Massachusetts, United States	Las Vegas, Nevada, US
Employees	5,000+	201–500
Funding	Corporate round	Series B
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	Businesses of any size that want free live chat with unlimited team members and no per-seat fees.