Analytics & BI brands
Every brand SlateIndex tracks, with how AI engines describe, rank and cite it.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Looker is a business intelligence and embedded analytics platform from Google Cloud. It uses a semantic layer, defined in LookML, to set business metrics once, and dashboards, Gemini-powered conversational analytics and MCP-connected tools all draw on those definitions. Looker Embedded lets developers add analytics and conversational AI to their own applications through APIs and SDKs.
Lucky Orange is a website analytics tool that provides dynamic heatmaps, session recordings, conversion funnels, surveys and live chat. Its Discovery AI feature answers natural-language questions about visitor behavior and links each answer to the underlying recording or data. The vendor describes it as useful for a team of one or 1,000.
Matomo is a web analytics platform that began as the open-source project Piwik in 2007. It can be self-hosted on-premise or used as Matomo Cloud, and the vendor says customers keep full ownership of their data. Its feature set includes traffic and conversion reports, heatmaps, session recordings, A/B testing, funnels and a tag manager.
Metabase is an open source business intelligence and embedded analytics platform that connects to databases and data warehouses. Teams build dashboards, query data with a visual query builder or the SQL editor, and get AI answers grounded in a governed semantic layer. Developers can also embed dashboards and self-serve reporting into their own SaaS applications.
Microsoft Clarity is a free behavioral analytics tool from Microsoft. It provides session recordings, heatmaps and insights for websites, and mobile app analytics for Android, iOS, Flutter and React Native. It also offers ad campaign and e-commerce insights and can be linked to Google Analytics sessions.
Power BI is Microsoft's business intelligence product for connecting to data and building interactive reports and dashboards. It includes a desktop authoring app, a cloud-based service, mobile apps, a gateway for on-premises data, and Power BI Report Server for on-premises reporting. It is offered under free, Pro, and Premium Per User licenses.
Strategy One, formerly MicroStrategy ONE, is an AI and business intelligence platform. It includes Mosaic, a universal semantic layer. The platform is built from 18 microservices and can run on AWS, Azure, Google Cloud or in private data centers.
Mixpanel is a product analytics platform that combines product and web analytics, session replay, experiments, feature flags, and metric trees. Product, growth, and data teams use its self-serve reports to analyze user behavior without writing SQL. Its AI features, including Mixpanel AI and Agent Intelligence, provide automated insights and measure the impact of AI agents on customer behavior.
Mode is a collaborative data platform that combines SQL, R, Python, and visual analytics in one place. It supports ad hoc analysis, advanced analytics, interactive dashboards, self-service reporting, reusable datasets, and custom data apps. Data teams curate data that business teams can explore. ThoughtSpot's acquisition of Mode is announced on the vendor's site.
Mouseflow is a website behavior analytics platform. It combines session replay, heatmaps, journey analytics, friction detection, conversion funnels, form analytics and feedback surveys in one tool. Its Mina AI assistant answers questions about sessions and heatmaps.
Omni is an AI analytics platform for business intelligence. Users can ask questions in a chat, build dashboards, and analyze data with spreadsheet formulas, SQL, or point-and-click tools on a shared semantic layer. It connects directly to cloud data warehouses such as Snowflake, Google BigQuery and Databricks, and can be white-labeled and embedded in other products.
OpenPanel is an open-source web and product analytics platform, offered as an EU-hosted cloud service or self-hosted on the customer's own servers. It combines web analytics, product analytics such as funnels, retention and profiles, and AI observability in one tool. Tracking is cookie-less by default.
Oracle Analytics Cloud is a cloud analytics service that runs as an Oracle-managed service on Oracle Cloud Infrastructure. Oracle Analytics Server provides the on-premises option, and the two can be combined in a hybrid deployment that keeps data on-premises while analytics run in the cloud. The product covers data visualization, machine learning, data preparation and mobile analytics.
Parse.ly is a content analytics platform for newsrooms, publishers and marketing teams. It shows real-time audience engagement with each piece of content and offers a recommendation API that serves personalized content on sites. It also includes a data pipeline that sends raw event-level data to data warehouses, and AI Insights that give plain-English answers and headline testing.
Pendo is a product experience platform that collects how users and AI agents use a software product, including what they do, what they say, and how the product performs. It combines product analytics, session replay, in-app guides, sentiment surveys, and agent analytics in one platform. Product teams use it to find friction, guide users in the app without engineering work, and measure the results of what they ship.
Piano Analytics is a data harvesting and analysis toolset from Piano that collects behavioral event data through JavaScript tags and server-side APIs, available in real time and not sampled. It competes with broad-based marketing and behavioral analytics tools and is aimed at compliance-critical environments. It is one of four products in the Piano platform, which connects analytics with audience segmentation and subscriptions.
Pirsch is a privacy-friendly web analytics product built by Emvi Software GmbH in Germany. It works without cookies, so it needs no consent banner, and it shows page views, events, sessions, goals and funnels in a dashboard. The core of the product is open source, and customer data is hosted in Germany.
Piwik PRO is a privacy-focused analytics platform that combines web analytics, tag management, consent management and data activation in one suite. It is designed for regulated industries and signs a Business Associate Agreement covering its modules for HIPAA-regulated use. The company was launched in 2013 and is headquartered in Wroclaw, Poland.
Plausible is a lightweight, open-source web analytics tool that offers an alternative to Google Analytics. It uses no cookies and collects no personal data, and visitor data is processed on servers owned by European companies. It is offered as a managed cloud service or as a self-hosted community edition.
Plotly sells Dash Enterprise, Plotly Studio and Plotly Cloud for building, deploying and sharing internal data apps and analytics. Dash is its open-source Python framework for interactive data apps and dashboards, and plotly.py and plotly.js are its open-source graphing libraries. Plotly Cloud hosts Dash and Plotly Studio apps as a managed service, while Dash Enterprise is self-hosted behind a customer's firewall. The company is headquartered in Montréal, Quebec.
PostHog is a platform of product analytics, session replay, error tracking, feature flags, experiments, surveys, logs and a built-in data warehouse for teams that build products. It stores product events and third-party data such as Stripe and HubSpot, and users query it in the web app, through SQL, or from AI coding editors via an MCP connection. Pricing is per product and usage-based, with a free monthly allowance on each product.
Preset is a managed cloud service for Apache Superset, an open-source business intelligence platform. It provides drag-and-drop and SQL-based dashboards and charts, a semantic layer, row-level security, and embedded dashboards. It also offers an AI chatbot and an MCP server for querying data from AI tools, and can be deployed as a managed private cloud or on-prem.
Qlik Sense is the analytics product from Qlik, used to build dashboards, explore data visually and produce reports. Qlik Cloud Analytics lets users analyze data, ask questions of it with Qlik Answers, and automate reports for their teams. Qlik Sense Enterprise is offered as SaaS and as client-managed software on Windows, and Qlik supports cloud, on-premises and hybrid deployment.
Quantum Metric is a digital analytics platform that records customer sessions on websites, mobile apps and kiosks, with session replay, heatmaps and anomaly detection. Its Felix AI analyst finds friction points such as checkout failures and attaches a revenue figure to each one. An MCP connection lets AI tools read the same experience data.
Redash is a query and visualization tool that connects to many data sources, including PostgreSQL, MySQL, Redshift, BigQuery and MongoDB. Users write SQL in an online editor, build dashboards, schedule data refreshes, and share results with teammates or the public. It is an open source project that can be self-hosted or used as a hosted service, and Databricks acquired it in 2020.
Salesforce is a cloud CRM platform covering sales, customer service, marketing, commerce, analytics and integration. Its products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data 360, Tableau, MuleSoft, Slack and the Agentforce platform for building and running AI agents. It sells per-user licenses and consumption-based Flex Credits, and also offers low-code and pro-code app development on the Salesforce Platform.
SAP Analytics Cloud is a browser-based cloud product from SAP SE that combines business intelligence, planning, predictive analytics, and analytical application development. It connects to on-premises and cloud data sources, including SAP HANA, S/4HANA, BW/4HANA, BusinessObjects, SQL, OData, and Google BigQuery. SAP now places it inside SAP Business Data Cloud, with Joule agents for analytics and planning.
SAP BusinessObjects is a centralized suite for data reporting, visualization, and sharing. SAP describes it as the on-premises BI layer for its Business Technology Platform. It is licensed as a perpetual license or a per-user subscription and deployed on-premises, in SAP Private Cloud Edition, or in a managed cloud operated by SAP.
SAS Viya is an AI, analytics and data management platform that combines data management, machine learning, analytics, model deployment and decisioning. SAS Enterprise BI Server supports ad hoc querying, dashboards and interactive visualizations. SAS Visual Analytics, SAS Enterprise Guide and SAS Intelligent Decisioning are also listed as separate products.
SE Ranking is SEO software for agencies and in-house teams. It researches keywords, tracks rankings, audits websites, and reports on search performance. Its SE Visible product tracks brand mentions in AI answers, and Planable manages social media planning and publishing.
Semrush is a marketing platform for SEO, AI search visibility, paid advertising, content, local search, digital PR and social media. Its tools cover keyword research, competitor analysis, site audits, backlink analysis, rank tracking and tracking how brands appear in AI answers. It is sold in plans ranging from a free tier and SEO plans for freelancers to custom Enterprise plans.
Sigma is a cloud analytics and AI application platform that runs queries on live data in the customer's cloud data warehouse. Business and technical teams build dashboards, reports, data apps and AI agents using a spreadsheet interface, SQL, Python and chat. Apps and agents inherit the viewer's warehouse permissions, and audit logs record what is built and asked.
Similarweb is a digital data platform that gives businesses market intelligence on websites, apps, ecommerce and sales activity. Its products cover competitive benchmarking, app performance, AI search visibility, retail and Amazon insights, B2B prospecting, and stock research. Customers access the data through dashboards, APIs and data feeds.
Simple Analytics is a web analytics tool that records pageviews, events, referrers and campaign parameters without cookies, IP address storage or visitor IDs. It shows results in a one-page dashboard and exposes aggregated stats and raw exports through APIs and integrations. It is hosted in the EU and is positioned to run alongside GA4 as an independent traffic count.
Sisense is an embedded analytics platform that lets product teams add AI-driven analysis inside their own applications under their own brand. It offers natural-language querying, auto-generated narratives, forecasting and an assistant, all built on a governed semantic layer. Developers embed it through APIs, the Compose SDK and MCP, and row-level security is enforced per customer at the query layer.
Smartlook is a product analytics tool for websites and mobile apps. It combines session recordings with event tracking, funnels, heatmaps, behavior flows and crash reports to show what users do and why. Smartlook is winding down as a standalone product, and its tools are moving to Digital Experience Analytics in Splunk Observability Cloud, which will not receive historical data from Smartlook.
Snowplow collects event-level behavioral data from websites, apps and AI agents and delivers it in real time, validated and enriched, to a customer's own warehouse, lake or stream. Its Signals product provides live customer context for AI agents and personalization. Snowplow is offered as a fully managed platform or deployed in the customer's own cloud account.
Statcounter is a web analytics service that tracks visitors to a website. It shows a live feed of individual visitors with their location, device, navigation path and visit history, along with summary dashboards, heatmaps and session replay. Sites are tracked by inserting a small code snippet, and a free Basic plan is offered alongside paid Premium tiers.
Statsig is a product development platform that combines experimentation, feature flags, product analytics and session replay. Teams can run A/B and multivariate tests, roll out features with flags and dynamic configs, and analyze results with its stats engine. It can be used as a hosted service or deployed inside the customer's own data warehouse.
Streamlit is an open-source Python framework for building and sharing interactive data apps. Developers write a script, and widgets declared as variables make it interactive, with no backend, HTTP or front-end code required. Apps run locally, can be shared for free on Streamlit Community Cloud when public, or deployed on Snowflake when private.
Tableau is a data visualization and business intelligence product line for seeing, understanding and acting on data. It is sold as on-premises software and as Tableau Cloud, a fully managed SaaS option that runs on Salesforce's Hyperforce infrastructure. Recent releases add conversational analytics agents and MCP servers.
ThoughtSpot is an agentic analytics platform that lets people ask natural-language questions of governed business data and get answers grounded in shared definitions. Its Spotter AI analyst works inside Liveboards, Slack, Microsoft Teams and mobile apps, and its semantic layer keeps metrics consistent across them. Developers can embed the same search, dashboards and Spotter into their own applications through an API and SDK.
TWIPLA is a website analytics platform that records visits without cookies, so visitors who reject consent banners or use ad blockers are still counted. It combines site statistics, visitor behaviour tools such as heatmaps, session recordings, funnels and a UX Health Score, and on-site surveys and polls. Its TWAIA assistant and Growth Engine suggest fixes and draft content, and it installs on any HTML site or on Google Tag Manager, Wix, WordPress and Weebly.
Umami is an open-source web and product analytics platform. It covers acquisition, behavior, conversion, retention and revenue without cookies or the collection of personal data. It can be self-hosted for free or used as the managed service Umami Cloud.
Userpilot is a no-code product growth platform for product, growth and customer success teams. It combines in-app guidance such as tours, tooltips, checklists, banners and workflows with product analytics, in-app and email surveys, and session replay. Its AI agent Lia analyzes product data and helps build in-app experiences, and Agent Analytics tracks how users interact with AI agents inside a product.
UXCam is a product analytics platform for mobile apps and websites, with an integrated AI analyst. It combines session replay, heatmaps, dashboards and an AI analyst named Tara that flags weekly changes and the sessions behind them. The company says it is used in 50+ countries and processes 100B+ data points every month.
Whatagraph is a marketing intelligence platform that brings cross-channel marketing data onto one governed layer for reporting, monitoring and analysis. Its IQ agents build reports from a template or example, rewrite commentary, and check every connected account on a schedule, posting issues to Slack or email. Data comes from native connectors, Google Sheets, BigQuery and custom APIs.
Woopra is a customer journey and product analytics platform that tracks user actions across product, marketing, sales and support touchpoints. It provides journey, trends, cohort, retention and people reports, plus triggers that act on user behavior. Woopra is now owned by Appier.